Download The 22 Immutable Laws Of Marketing, by Al Ries Jack Trout

Download The 22 Immutable Laws Of Marketing, by Al Ries Jack Trout

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The 22 Immutable Laws Of Marketing, by Al Ries Jack Trout

Download The 22 Immutable Laws Of Marketing, by Al Ries Jack Trout

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About the Author

Jack Trout runs a marketing consulting firm in Greenwich, Connecticut with Al Ries. They are the authors of the bestsellers Positioning, Marketing Warfare, Bottom-Up Marketing and Focus.

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Product details

Paperback: 160 pages

Publisher: Profile Books Ltd; Main edition (October 24, 1994)

Language: English

ISBN-10: 1861976100

ISBN-13: 978-1861976109

Product Dimensions:

5.1 x 0.4 x 7.8 inches

Shipping Weight: 4.2 ounces (View shipping rates and policies)

Average Customer Review:

4.4 out of 5 stars

420 customer reviews

Amazon Best Sellers Rank:

#219,847 in Books (See Top 100 in Books)

There are a few major points to make, but I'll keep it brief.1. It was writing about 25 yrs ago, pre-Internet. They products are both sold and marketed has changed, so you'll have to first understand his book within the written time period. Next you can then try to understand the laws as they would be applied today.Example: Law of Line Extension says that you shouldn't use same brand name as you extend product line. However, Apple is a counter example. Then again Costco has a sub-brand 'Kirkland' that is very successful. I'm not doubting the rule but it seems it may be conditional.2. The authors give examples and predictions that, with the view we have now in the future, don't play out how they expected. I think they predicted MCI to overtake AT&T as the top long distance phone company.So, just rely on your judgement as you read through the laws and really try to test (evaluate) them in the current environment.This book was recommended by many authors and podcasts I follow so that's what brought me to it. However, I now think there may have been a generation positively influenced by it 20 years ago that have since passed it down to the next generation of marketers/entrepreneurs.Nota bad book though. Read it.

I'd read the book when it was best seller. I recently found it referenced in an interesting context and decided to read it again.The re-read made me feel like a business strategy time traveler.This 13-some-year-old book for “Marketing” was written when the Sales, Marketing and Biz Strategy organization was silo'd. The ‘22 Immutable Laws of Marketing’ is once again making its way through academics and biz leaders as common wisdom for the whole modern enterprise. It's a guide book that should be titled "Never Do This!" while hinting at the remarkable strategies that bring us today's top brands.‘The 22 Immutable Laws of Marketing’ is a quick read. The management and strategy job has evolved in interesting ways from this books timeframe. The day of the “Ad Man” fronting your enterprise’s value proposition to customers is over. The “Sale!” is made after a carefully engineered organizational effort. Marketing strategy is a discipline to be trained among everyone that answers an outside phone. Everyone now has a marketing role and here is not a bad place to start spreading the news.A hugely entertaining element is simply that the reader has been fast forwarded through corporate strategies tried, failed and successful. Lotus 1-2-3, VisiCalc, Amiga, Emery Air vs FedEx, Tandem, Wang ... all without smart phones or vast system networks ... strategy winners and losers make for a forensic business case ... if you've been around awhile, you won't believe the book was written just 15 years ago.

Like many other readers I found this book via Tim Ferris's blog. Like most things Tim Ferris, there is more sizzle than steak here.Since I am not a marketing professional, I found some of the content valuable. Especially the ideas that you need to own a single-word concept (not your brand name) in the consumer's mind, that you can't really change perceptions once formed, and that you need to define a category you are first in if the broad category is ruled by someone else.The book is pre-Internet and somewhat dated as others noticed too. This applies mostly to the corporations and products used as examples. The rules of thumb IMO remain viable. The main reason I did not give more stars is that much of the content is self evident, e.g. law of hype (hype is bad), law of resources (you need money to develop and market), etc.

Great marketing can make a company, break a company, or reestablish a company. How does the marketing professional find success? How can they repeat that success? For many marketers, they think it has to do with the brand or the size of their budget. However, we may have found that the answers are not quite what we thought.Marketing veterans Al Ries and Jack Trout give us the benefit of their many learnings from their long 30+ years careers. Al and Jack met while working in the marketing department at GE in the 1960s, and quickly became partners consulting for many top Fortune 500 and Fortune 100 companies. Their consulting jobs have taken them across the globe to work in new emerging markets, evolving markets and in the ever-changing global market.Al and Jack propose that the marketing world is governed by 22 laws that they based on their experience. They suggest that these laws can benefit any brand as long as they are honest in their assessment of their current situation and they are willing to let go of their biases and misguided ideas. I believe that by utilizing these rules, any marketing professional and company can maximize their marketing budgets and assist their companies to increase sales.

I've read a lot of books on marketing and business (and in additional to running my own medical practice for 35 years) I serve as a business consultant for all kinds of businesses and organizations. I was curious about this book because of the word 'immutable' in the title. Hard to believe that there are 22 'immutable' anythings about any topic. To my surprise, what the authors have to say is quite credible and derived from a LOT of 'real time' examples. While I didn't agree with everything purported by the authors, I got more insight and value from this book than most things I read about business and the points they make are 'take home' and not difficult to apply. It left me looking with 'new eyes' at consulting and what makes businesses successful, and that's usually what I want most for an investment of my time.

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The 22 Immutable Laws Of Marketing, by Al Ries Jack Trout PDF

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Download PDF Digital Design: With an Introduction to the Verilog HDL

Download PDF Digital Design: With an Introduction to the Verilog HDL

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Digital Design: With an Introduction to the Verilog HDL

Download PDF Digital Design: With an Introduction to the Verilog HDL

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Obtain the interesting offer from this publication to read. You will certainly not get just the impression yet likewise experience to give in every scenario. Obtain also the guarantee of how this book is offered. You will be conveniently discovering this soft data of the book in the link that we offer. Unlike the others, we constantly offer the very professional book from professional writers. As Digital Design: With An Introduction To The Verilog HDL, it will certainly provide you proportional system of exactly how a publication need to need.

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Product details

Hardcover: 576 pages

Publisher: Pearson; 5 edition (January 12, 2012)

Language: English

ISBN-10: 0132774208

ISBN-13: 978-0132774208

Product Dimensions:

7.2 x 0.9 x 9.2 inches

Shipping Weight: 2.2 pounds

Average Customer Review:

3.7 out of 5 stars

70 customer reviews

Amazon Best Sellers Rank:

#654,054 in Books (See Top 100 in Books)

The actual content of the textbook is great, but that great content is invalidated by the terrible examples and incorrect answers in the back of the book. If you need to use this book, avoid following the examples used to answer questions in the solution pages of the book. Also keep in mind that the solutions themselves are frequently wrong.

Firstly, I will say that this is a great book. I'm a computer engineer and when I was a freshman in college this was our introductory book. This book covers the aspects of digital design and essential components very well. Not only is the coverage great in this respect, but is very readable. I'm a tech head and, to be honest, I loved reading this book. No qualms about the authors' writing styles. The only issue I had with this book was with the HDL examples. The HDL examples were code with virtually no explanation. In my opinion, this is very useless considering it is an introductory book into the world of digital design and computer engineering. HDL is definitely not this books strong point, but for the fundamental concepts of digital design, it's a great book. I keep my copy on my bookshelf and don't plan on selling it.

Bought for School.

Well written book, not difficult to read especially if you have mathematics background. Good for self study. However, the book has a number of misprints, especially the Indian edition. You don't have to be an electrical engineer to understand the material.

The book is pretty good, it explains concepts thoroughly, this is the exact same version as 5th, except that the exercises are switched around.

What's life without a challenge, am I right?!?Logic Design or Greek, I still haven't figured it out lolLoving this text book!

Delivered exactly as described. Definitely helped me with my coursework and would buy again if I needed to.

Good book

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Get Free Ebook Geotechnical Engineers Portable Handbook, Second Edition

Get Free Ebook Geotechnical Engineers Portable Handbook, Second Edition

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Geotechnical Engineers Portable Handbook, Second Edition

Get Free Ebook Geotechnical Engineers Portable Handbook, Second Edition

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The selection of you to read this publication is not based upon the force to read it. it will start to make you really feel that this publication is very appropriate to check out in this time. If often you will certainly additionally compose your ideas right into a publication, finding out kind this book is a great way. Geotechnical Engineers Portable Handbook, Second Edition is not only the reading publication. It is a publication that has incredible experience of the globe. The book influences to obtain much better future. This is the reason you need to read this book, also the soft data book, you could get it. This is exactly what you require currently to challenge your principle of routine.

About the Author

Robert W. Day is a leading geotechnical engineer and the principal engineer at American Geotechnical in San Diego, California. He is the author of more than 200 published technical papers and several books, including two editions of Foundation Engineering Handbook and two editions of Forensic Geotechnical and Foundation Engineering.

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Product details

Paperback: 1088 pages

Publisher: McGraw-Hill Education; 2 edition (March 22, 2012)

Language: English

ISBN-10: 0071789715

ISBN-13: 978-0071789714

Product Dimensions:

5 x 1.4 x 8 inches

Shipping Weight: 2.4 pounds (View shipping rates and policies)

Average Customer Review:

4.7 out of 5 stars

26 customer reviews

Amazon Best Sellers Rank:

#107,029 in Books (See Top 100 in Books)

I bought this last minute as an additional reference for the Civil Geotechnical PE exam. I don't typically perform geotechnical type work in my field and admittedly I didn't read the book thoroughly before the test. I did pass the PE exam and felt this book was a big part of it. Without divulging the nature of the exam questions I will say this book had very useful information in responding to many of the qualitative questions for which normal graduate level textbooks and review materials had nothing. I firmly believe I answered a number of the afternoon questions correctly due to this book. With so much information (and I mean this book talks about everything) this book is definitely a keeper even after the exam and it sits proudly on my cubicle bookcase next to my Engineering Licensure certificate.

I bought this book to use as a quick reference for looking up various specs, practices, and conversions on the job sites.Though a bit expensive, the book is worth its near $60 price tag. If you have ever spent hours digging through old text books or the internet looking for specs or construction techniques then you know it's a pain in the *ss. I bought this handbook because I wanted an all-inclusive source for everything. So far it has been money well spent.With Mr. Day's handbook you can find what you're looking for in a matter of several minutes. The handbook has just the right amount of knowledge about particular subjects, in my opinion. Using this quick reference has made my job much easier. It travels with me to all my jobs and sits on my desk at the office just in case I need it.So far everything that I've needed to know has been covered in the handbook. I even thought I'd stump it with geosynthetics, but Mr. Day had it covered. I would recommend this book to any engineering firm or contractors needing a quick and easy field guide to geotechnical engineering.I'll update my review as needed.

A must have book for any geotechnical engineer taking the PE exam. Very helpful for answering the more obscure qualitative questions on the depth section of the PE exam. This book was likely the difference in me passing the exam on my first attempt. Highly recommend buying this book, tabbing it up, and bringing it with you on exam day.

This book has a lot of good information in it regarding all phases of geotechnical engineering, however; this book does a terrible job explaining deep foundations (not contained in one section) and more complex versions of retaining walls. In the Mechanically Stabilized Earth wall section it states you should check the pull out resistance of the reinforcement and then fails to provide the formula for doing so. Overall though I believe having this book as a resource will translate to a better score on the afternoon geotechnical session.

Bought this for the Geotechnical PE, so happy I did, it has a good glossary and appendix, if you have time, buy early there are tons of problems, but don't hesitate to buy late

Fit the bill and assisted in taking the PE. I am not a geotech and the format of the book seems dated and possibly foreign. Worth having at the PE exam.

This book is loaded with information. No Geotechnical engineer should be without it.

It appears to be a fairly comprehensive book. The only reason I'm rating it three stars is that the font in the paper format is tiny. I have trouble reading it even with my readers. I find the figures are even more difficult to see. I would also note that this is a fairly thick volume, which speaks to it's contents, but as such is not something that I'd keep in my briefcase on a daily basis.

Geotechnical Engineers Portable Handbook, Second Edition PDF
Geotechnical Engineers Portable Handbook, Second Edition EPub
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Geotechnical Engineers Portable Handbook, Second Edition iBooks
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Geotechnical Engineers Portable Handbook, Second Edition PDF

Geotechnical Engineers Portable Handbook, Second Edition PDF

Geotechnical Engineers Portable Handbook, Second Edition PDF

Geotechnical Engineers Portable Handbook, Second Edition PDF

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